El Conquistador Resort, A Waldorf Astoria Resort, in Puerto Rico, will host the event

The Caribbean Hotel & Tourism Association has tapped leading tourism industry professionals to engage members during the general sessions of the association’s Caribbean Hospitality Industry Exchange Forum.

CHTA members will learn valuable business practices which can be implemented to generate revenue, reduce costs and become more efficient.

CHIEF, scheduled for October 2nd-4th, at El Conquistador Resort, A Waldorf Astoria Resort, in Puerto Rico, will bring together global experts with regional expertise to share insight with Caribbean hoteliers and other tourism and hospitality providers.

“We are bringing together the best tourism professionals as CHIEF panellists and moderators so all of our members can exchange ideas that lead to a more successful and profitable business model,” said Emil Lee, president of CHTA.

“Members who participate in CHIEF will return home with the tools and contacts to help them implement strategies in their businesses right away.”

The general session ‘Peering Into The Future: Turning Knowledge Into Dollars’ provides insight into global and regional economic performance, industry and travel trends, and other factors that must be considered when making sound business decisions such as currency fluctuation, taxes, fuel prices and technological changes.

Leading that session will be John Fareed, principal, John Fareed Hospitality Consulting; Gary Brough, managing director, KPMG Turks & Caicos and head of Caribbean Leisure Tourism Unit; Greg Oates, senior editor, Skift; and Nicola Madden-Greg, president, Jamaica Hotel & Tourist Association.

Travel + Leisure’s editor Nathan Lump, CHIEF’s keynote speaker, will define the future of the hospitality and travel sector from the consumer’s perspective, particularly as it relates to leisure travellers to the Caribbean.

CHIEF offers three days of value-packed and engaging exchange sessions focused on helping businesses to generate revenue, reduce costs and become more efficient.

The event incorporates a variety of educational tracks so attendees can walk away with practical business tips.

Peer-to-peer opportunities will be provided to allow hoteliers to learn from one-another’s best practices and their success in tackling operational and marketing challenges.