BWH Hotels is prioritizing portfolio growth in the Middle East for 2024 and beyond. The company will soon bring eight new hotels and one branded residence into Saudi Arabia, with more development in the region possible within the near future.
New signings and management agreements include four properties in Makkah, as well as BW Signature Collection Jeddah and Executive Residency by Best Western, Al Shafa Hotel Jeddah.

“As tourism continues to gain momentum in this region, our team is taking notice,” said Wytze Van den Berg, vice president of international operations for Europe, Middle East and Africa at BWH. “It is important for us to grow all aspects of the brand across chain scales, from value-driven offerings and boutique options to WorldHotels’ upscale selections. It is an exciting time of growth in the region, and we are positioning our brand as an important driver in its hospitality expansion.”

Source: https://www.travelagewest.com/