The Business Travel Show – the UK’s largest dedicated event for corporate travel professionals – is launching the world’s biggest fully hosted buyer programme for the corporate travel market.

The programme will bring 1,200 of Europe’s highest quality corporate travel buyers to the show, each with annual budgets in excess of £3m and many for the first time. With each buyer committed to at least four meetings, the programme will also create an additional 6,000 new business opportunities for its 180 exhibitors.

In return for committing to – and attending –pre-booked meetings on each of the show’s two days, the Business Travel Show will provide the 1,200 strictly pre-qualified buyers with:
• Free flights and accommodation
• Fast track entry
• Access to the First Class Lounge with complimentary refreshments and lunch
• Support from the Hosted Buyer Team before, during and after the show
• Specialist, cutting edge technology, which allows buyers to book meetings with exhibitors that are best matched to their needs and create a personalised diary

Buyers who choose to extend their trip and land in town early will also be invited to the prestigious European Travel Buyer Awards, which take place on Monday 6 February.

“In recent years we have refined and refreshed the Business Travel Show to focus on bringing the highest quality visitors to the event and on increasing ROI for our exhibitors. Two years ago we launched the Executive Buyer Programme. This year, the launch of the Hosted Buyer Programme will complement this activity and build significantly on its success,” explained event director David Chapple.

“Centaur Travel Group has invested heavily in the corporate travel market for the last 17 years, and the introduction of this programme is testament to our future long-term commitment to both this market and to ensuring that the Business Travel Show remains the leading event in Europe.”

The Business Travel Show takes place on 7-8 February at Earls Court in London.