Hotels.com has announced the launch of a new competition to encourage Britons to take a break, however short. The contest comes on the back of research that showed a 46%* increase in UK holidaymakers searching for single night holidays or ‘nanobreaks’ over the past year.In keeping with the ‘nano’ theme, participants must create a ‘nanolog’ or mini blog about their nanobreak. The nanolog can be presented either as a series of Twitter posts, photos using Flickr or on video using YouTube.
These nanologs will be streamed live from the social media sites to a dedicated competition page on Hotels.com.
The person who posts the best entry - chosen by a judging panel - will win an extended nanobreak to Rio de Janeiro in Brazil for two, courtesy of TAP Portugal and the Caesar Park Ipanema hotel. Three runners up will receive one £200 Hotels.com voucher each.
The competition, open to UK residents over 18, will encourage participants to take a holiday, however short, even in these hard economic times.
Alison Couper, Communications Director for Hotels.com, said:
“The simple act of going on holiday for just a single night is relaxing and a change from the stresses and strains of life.
“All of our research shows that people see holidays as a right not a luxury and the rise in searches for nanobreaks is further evidence of holidaymakers’ determination to keep travelling.
“We hope this competition will reward that determination with a bit of creative fun and encourage more people to take a much needed break.”