Breaking Travel News doubles brand awareness

An £11m marketing drive is paying off for leading travel comparison website

A report has just revealed a rise in brand awareness of more than 100 per cent over the past 12 months.

According to an online YouGov survey, awareness of the brand has risen from 30 per cent of the UK in July 2006 to 63 per cent in July 2007, a figure three times larger than the brand’s nearest competitor at 19 per cent. 

Chris Nixon, managing director of, said: “We increased our marketing spend significantly for 2007 and are delighted with the results of the survey. We have seen a fantastic level of growth in 2007 so far attracting a record number of hits in July, with unique visitor numbers peaking at 180,000 on our busiest day.”