Connexion by Boeing is adding four channels of live television to airlines and bringing in Yahoo! as the exclusive search engine on the service’s in-flight portal. Pricing for the service will be simplified, giving passengers more flexibility with four choices based on the amount of time they want to be connected. For one hour it will cost $9.95 and for 24 hours unlimted access—US$26.95.
The new pricing, effective January 31, is based on extensive customer research conducted individually, and in conjunction with, leading airlines in Europe, Asia and the U.S.
“As our service has expanded to more airlines and destinations worldwide, passengers have enjoyed the benefits of airborne Internet access. Yet, through our customer research, passengers also have told us they want simplified pricing based on the time they are connected and more options for how to pay for it,” said David Friedman, vice president of marketing and direct sales, Connexion by Boeing.
“We’ve listened closely and are making changes that provide added flexibility at price points more favorable to our customers.”
Beginning Monday, January 23, all airlines equipped with the Connexion by Boeing service may begin offering their passengers four channels of live global TV from their laptops.
Live global TV programming is part of the Internet and data access service and is provided at no additional cost to passengers purchasing the Connexion by Boeing service.
The Yahoo! Search Engine feature, available on the Connexion by Boeing air portal, will also be accessible by passengers beginning January 15.
The television programming, which will be distributed across the Connexion by Boeing global network, consists of BBC World, EuroNews, Eurosportnews, CNBC and MSNBC.
“Connexion by Boeing is at the forefront of a major shift in how people communicate and entertain themselves no matter where they are,” said Friedman. “Our service continues to evolve with more innovative features that enhance passengers’ in-flight experience.”