Thai spa gears up for world market
A selection of Thai spa products and concepts are to be unveiled during the ISPA 2006 Thailand International Spa & Wellness Conference.
Thailand is known worldwide for its pioneeting spa concepts “the oriental wisdom”. ISPA 2006, which will take place on May 3-5, 2006 in Bangkok, will enable Thai spa operators to showcase their brands, ideas and products to a global market.
New research has identified Thailand’s spa industry is performing well despite the Tsunami. According to one survey (www.intelligentspas.com), approximately 3.6 million visits were made to Thai spas during the 12 month period between July 2003 and June 2004, whilst average annual visitors per spa was up 43% compared to the previous period.
The Royal Thai Government sees vast potential in fast-tracking the development of Thailand’s spa and health-related services. The mission, spearheaded by the Ministry of Public Health and the Ministry of Commerce, aims to firmly establish Thailand’s leadership position as the Spa and Wellness Capital of Asia. The Thailand Convention & Exhibition Bureau (TCEB) and The Institute for Small and Medium Enterprises Development (ISMED) will co-host the ISPA event.
TCEB Director General Peerapong Oeusoonthornwattana commented: “The strong growth of foreign investments in the country as a global business hub and government support have encourage TCEB in association with the Ministry of Industry’s Institute for Small and Medium Enterprises Development (ISMED) to nominate Thailand as the Host country for ISPA 2006 which will be attended by 150 biggest international spa experts and consultants from over 20 countries. He further remarked: “Our aim is to promote social and economic cooperation and trade, provide business opportunities for spa operators and inspire operators in Thailand developed better products and services to meet global standards.”
There will be a 2-day Hosted Buyer’s Program for ISPA 2006 which will be held on May 3 - 4, 2006 which will gather international spa buyers who will be provided with complimentary air tickets, hotel accommodations and welcome cocktails. “The Hosted Buyers Program benefits the local Thai Spa Industry as an opportunity to meet direct overseas clients and develop new business. “This is in line with our role in making Thailand not only as an important tradeshow base in Asia but also as a regional business hub,” Mr. Peerapong further remarked.