Continental Airlines is expanding Spanish-language functions on continental.com to allow customers to book flights and reward travel, as well as manage reservations.
The new Spanish-language functionality complements Continental’s existing Spanish-language Web site features developed in 2003, including OnePass frequent-flyer program enrollment and account management, timetable, flight and gate information, customer feedback, and gift certificates. Customers also can access information in Spanish on the Web site about Presidents Clubs, in-flight amenities, airports, and Continental history, policies and procedures.
“Spanish-dominant and bilingual online Hispanics need or want content in their language,” said Mark Bergsrud, Vice President, Marketing Programs and Distribution, Continental Airlines. “Continental serves more destinations in Latin America than any other U.S. airline. Offering enhanced Web site access in Spanish facilitates the travel process for more of our customers.”