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AA re-launches booking portal

In order to meet growing demand from corporate customers, American Airlines is re-launching its direct online corporate booking tool,

American has teamed up with Cendant to create a fully integrated solution to meet corporate travel needs.

“Many of our corporate customers have been asking us for direct access to our content,” said David Cush, Vice President and General Sales Manager at American Airlines. “In our goal to continuously improve our customers’ experience, teaming up with Cendant in this situation has allowed us to provide a strong online booking platform that will deliver content and services that our corporate customers will value.”

The new will enable customers to book privately negotiated fares and rates on—American, American Eagle and AmericanConnection flights, hotel stays and car rentals.

In addition to the private rates and fares, users will be able to shop and book publicly available fares for other airlines, hotel merchants and car rental agencies. This redesigned portal will offer corporate travel managers new enhancements designed to make their job easier, such as instant online access to real-time traveler data and improved reporting that supports easy integration into existing back-office systems.


The new delivers financial value to American by reducing distribution costs per ticket and delivers value to corporate customers that fly American frequently. The portal boasts a list of features including industry-leading online refunds and exchanges technology, online and integrated reporting, the ability to book multiple passengers, direct link to flight status notification, online seat selection and 24 hour customer service support.

American will be testing the product with several key accounts during the fourth quarter of 2005 and plans to have a full rollout of the product by the end of the first half of 2006. Corporations are invited to request additional information at