Hampton, the national brand of more than 1,300 mid-priced Hampton Inn and Hampton Inn & Suites hotels, today celebrates the 10-year anniversary of Hampton Inn & Suites. The brand currently has more than 210 hotels within its portfolio.
“We have come a long, long way since opening our first Hampton Inn & Suites in Newport News, Va., back in 1995,” said Phil Cordell, senior vice-president, Hampton Brand Management. “The tenth anniversary year quickly is becoming Hampton Inn & Suites’ best. Hampton Inn & Suites will make up 70 percent to 75 percent of all the new Hampton deals done for 2005. That is up significantly from the last two years, where 55 percent to 60 percent of the new deals were Hampton Inn & Suites. The reason for this is the superior RevPAR that is achieved by this brand, especially when compared to construction costs.”
A typical Hampton Inn & Suites offers at least 30 percent suites; but no more than 50 percent of the hotel are suites, which leave room for traditional spacious hotel rooms. Suites are furnished with a living room, separate bedrooms with a king-size or two double beds, a kitchen and dining area with an island bar and counter seating. The kitchen is fully equipped with microwave, refrigerator with ice maker, cook top, coffee maker, dishwasher, cooking utensils and table settings. All guests may enjoy Hampton’s On the House(TM) hot breakfast.
As with all Hampton properties, each Hampton Inn & Suites has completed Phase One of the brand’s “Make It Hampton” program. Phase One of “Make It Hampton” is widely recognized as the most comprehensive and largest upgrade to a hotel brand in the history of the hospitality industry. Elements range from cutting-edge technology to exciting new decor.
The unprecedented “Make It Hampton” program impacts the guest experience through a broad cross-section of new decor, services and foodservice throughout the hotel, including complimentary high-speed Internet access, a totally revamped breakfast that includes hot items, new art throughout the hotel’s public spaces and a much more comfortable and homelike bath experience.
“To quote the popular Timbuk 3 song from the ‘80s, as far as Hampton Inn & Suites is concerned, ‘The future’s so bright, I gotta wear shades,’” noted Cordell. “Potentially, over half of new Hampton projects slated for 2006 will be built as Hampton Inn & Suites.”
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