Hilton Announces Distribution Agreement with Expedia
Just a day after signing a with Active Hotels in Europe, Hilton International has announced a global agreement with Expedia that allows HI to add over 400 of its properties to Expedia’s preferred hotel programme. Announcing the new contract terms, Jurgen Fischer, President Commercial
Operations, Hilton International, confirmed the deal. “Hilton is pleased to
join forces with Expedia in a manner that supports Hilton and Expedia’s
mutual commitment to customers. We are very pleased to count Expedia amongst
our privileged distribution partners so that shoppers on their sites will
have access to in-depth content about Hilton International properties.
Expedia is able to deliver tremendous value to Hilton International to help
us effectively market our properties.”
“By working with great brands such as Hilton International, Expedia is able
to provide consumers a great selection of high quality hotel options to the
more than 70 million online shoppers per month worldwide that come to our
sites every month to plan and book their trip,” noted Paul Brown, president
of Expedia’s Partner Services Group. “We welcome Hilton International as a
partner and look forward to a great relationship.”
As part of the agreement, Hilton International is implementing a direct
connection with Expedia. Built on the Open Travel Alliance (OTA) standard,
Expedia’s direct connect technology reduces the cost of each transaction
booked through Expedia. The technology also makes it more efficient and
cost-effective for hotels to manage inventory and rates available on Expedia
through HI’s central reservations system.
The agreement is effective immediately, and both teams intend to start
working to implement the deal as a matter of priority.