Optims, the leading global provider of Revenue Management Systems (RMS) and IT enabling solutions dedicated to the hospitality, tourism and transport industries, is pleased to announce that Uppal’s Orchid Hotel, New Delhi a leading five star hotel property near the New Delhi International Airport with 84 luxurious guest rooms and suites, has selected Optims Hotel Revenue Management System.The state of the art system in India is distributed and marketed by Electronic Software Solutions (ESS) an IT company under the umbrella of the Bird Group. ESS specialises in the fields of IT services, including development and implementation of hospitality and travel related software solutions.

Optims.Hotel integrates with the hotel’s Property Management System, and centralizes and consolidates key data to offer detailed business analysis reports and to forecast, optimize and control their bookings to increase REVPAR. The flexible and dynamic nature of the system’s booking models as well as detailed management reporting were key factors when making this decision for Optims.

Mr. Pushpinder Kumar, Vice President & General Manager of Uppal’s Orchid Hotel comments, “At the Orchid hotels it has always been our endeavour to provide Luxury with Responsibility. Our tie up with Optims will ensure that we take Revenue Management to the next level of professionalism and become the market leader in the same.”

Mr. Ankur Bhatia, Executive Director, The Bird Group added, “We are extremely pleased to offer this service to Uppal’s Orchid Hotel and doubtless with the technology advancement in the hospitality sector, the hotel property and chains will be able to better manage their inventories and other revenue management models - efficiently and effectively.”

Mr. Oliver Winzer, Managing Director, Optims Asia added, “Being known as the best Revenue Management Company in Asia, helped prove to Uppal’s Orchid Hotel New Delhi, that we have the skills, pedigree and proven results in applying Revenue Management techniques in properties of this calibre. The recent completed study of the Optims Revenue Management impact at the Orchid Hotel Mumbai has also helped to cement our reputation as the leading revenue management solutions providers to the hospitality industry today. Optims is very proud to expand its already very good customer base in India with this new signature.”
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