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PhoCusWright Joins Forces with ITB Berlin

The International Tourism Exchange ITB Berlin (8-12 March 2006) and PhoCusWright Inc.,  have announced a long-term agreement to organize joint conferences focusing on travel technology. According to information from Messe Berlin and PhoCusWright, the US-based PhoCusWright team plans to organize a 2-day travel technology convention at the ITB Berlin 2006 under the name of TRAVDEX@ITB.

TRAVDEX@ITB supersedes the travel technology congress that has been held at the leading international tourism industry event for the past 25 years. According to Dr. Martin Buck, Director Travel & Logistics Messe Berlin, “The travel technology segment is currently driving major changes worldwide. Along with dynamic packaging, metasearch, operational CRM and GPS-based mapping; issues related to the future of GDS, CRS and PMS platforms; and the revolutionary impact of internet-enabled technologies will be explored in unprecedented fashion. We are extremely pleased to have PhoCusWright as a joint partner who will be working with us to organize and produce the new convention at the ITB Berlin.”

“Everyone knows technology has fueled the global travel revolution” remarks Philip C. Wolf, President and CEO at PhoCusWright. “Attendees at TRAVDEX@ITB will gain invaluable insight on the current environment and the next generation of change.”

PhoCusWright has been organizing conferences focusing on travel, tourism, and the hospitality industry for many years. Along with its research and advisory services, the company is well known as a producer of high- profile conferences for executives in the travel industry.