The Montserrat Tourist Board recently appointed Ishwar Persad as Marketing Manager. Mr. Persad, a native of Trinidad and Tobago, comes to the post with over ten years experience in the tourism sector, both at the private and public level.ÊA strong advocate of sustainable tourism development, Ishwar will be working with the Director of Tourism, Ms. Ernestine Cassell, to reintroduce and reposition Montserrat in the international travel marketplace.
The focus will be on three core products - Volcano Adventure, Eco-Nature Tourism and Villa Vacations. This is part of the three year National Tourism Development Strategic Plan, being funded by the Montserrat government and the United Kingdom’s Department for International Development (DFID), which seeks to make tourism, once again, the main economic contributor to the Montserrat economy.
Ishwar’s most recent Caribbean posting was with the Cayman Islands Department of Tourism in Grand Cayman where he spent four years as the Product Development Manager.