Breaking Travel News

Cendant TDS and Best Western Establish Global Alliance

Cendant Travel Distribution Services
(Cendant TDS) and Best Western
International today announced that they have entered into a multi-year distribution and services agreement. The deal provides Best Western properties around the world with access to Cendant TDS’ full suite of distribution products and services. This new partnership will enhance the hotel company’s efficiency and profitability through expanded distribution, while providing consumers with expanded access to Best Western properties through both online and traditional agency channels.

Cendant TDS is working with Best Western to automate the online reservation process for net rate booking.Ê The agreement will provide participating Best Western hotels exposure across Cendant TDS’ various distribution channels including CheapTickets® and, in addition to providing rates to users ofÊNEAT’s dynamic packaging engine, which enables consumers to customize their own vacation package from a broad selection of air, car and hotel inventory.Ê Best Western, with more than 4,100 hotels in its network, will also provide Cendant TDS with rates for its Galileo Web!Hotels program, which provides Internet-rate hotel inventory to Galileo-connected travel agents throughout North America.

Through this relationship, Best Western will broaden its distribution reach and market its rooms at specially negotiated rates to the millions of customers accessing TDS’ global channels, including the network of 6,500 global affiliates throughÊ In turn, TDS will provide its customers with greater access to rooms at Best Western’s properties worldwide.Ê

“With the expanded reach provided by this agreement, we anticipate increased sales opportunities through multiple distribution channels,” said Ric Leutwyler, senior vice president of Brand Quality and Member Services, Best Western.Ê“Our relationship with Cendant TDS illustrates our commitment to establishing preferred relationships with industry leaders, and to broadly distributing Best Western in places and ways that serve both the Best Western member and customer.”Ê

“Cendant TDS hotel partners like Best Western recognize the value of our diverse distribution offering with a reach that includes more than 44,000 travel agency locations and millions of online consumers around the world,” said Michael W. McCormick, executive vice president, Hospitality & Leisure, Cendant Travel Distribution Services. “We are pleased that Best Western has chosen to distribute their properties through our numerous distribution channels and look forward to a long and mutually beneficial relationship.”