American Express today announced that
JetBlue Airways has joined its Membership Rewards program. Beginning
December 8, 2004, Cardmembers enrolled in the Membership Rewards program
will be able to transfer points directly into TrueBlue, JetBlue’s Flight
Gratitude program, for travel with the airline. With the announcement,
American Express becomes JetBlue’s first TrueBlue program partner. To celebrate the new relationship and thank their customers, the partners
will give the ultimate reward to 50 winning enrollees in both the
Membership Rewards program and the TrueBlue program: the “Pack for
Paradise” Bahamas Flyaway Sweepstakes for two.(1) The vacation begins
December 8, and features a winners-only JetBlue flight with GRAMMY(R)
Award-winning music artist Seal, who will also perform a live concert for
the winners in the Bahamas. Winners will receive accommodations for two
nights at Atlantis, Paradise Island resort on Paradise Island.

“We’re always looking to add value to the JetBlue experience,” said David
Neeleman, CEO of JetBlue Airways. “Our customers will be delighted that
we’ve signed, sealed and delivered the Membership Rewards program and the
exciting launch sweepstakes.”

“This new partnership brings together two companies that share a
commitment to providing excellent value and superior service to our
customers,” said Alfred F. Kelly, Jr., group president, U.S. Consumer and
Small Business Services at American Express. “We are pleased to add
JetBlue - - a top-10 domestic airline and rising star in the airline
industry—to the Membership Rewards program and provide our customers
with even greater choice and flexibility in their rewards options.”

Since the airline’s inception in 2000, JetBlue has become one of the
fastest growing domestic carriers. The airline serves 29 destinations in
11 states, Puerto Rico, the Dominican Republic and now the Bahamas—
JetBlue’s newest destination. JetBlue joins a prestigious roster of 23
Membership Rewards airline partners—13 of which allow enrollees to
transfer points directly into individual airline loyalty programs for
travel.

Transferring Membership Rewards Points into the TrueBlue Program

Beginning December 8, American Express(R) Cardmembers enrolled in the
Membership Rewards program can redeem points for travel on JetBlue by
visiting http://www.americanexpress.com/rewards, or by calling
1-800-AXP-EARN. A flight reward is valued at 100 TrueBlue points—
equivalent to 25,000 Membership Rewards points, or 50,000 Membership
Rewards Options(R) points. Enrollees are required to transfer a minimum of
1,250 Membership Rewards points, or 2,500 Membership Rewards Options
points into their TrueBlue account.

“Pack for Paradise”: Bahamas Flyaway Sweepstakes

Membership Rewards enrollees who are also part of JetBlue’s TrueBlue
program can enter to win the “Pack for Paradise” flyaway sweepstakes that
includes a free vacation for two to the Bahamas, on December 8-9, 2004,
compliments of American Express and JetBlue. Recording artist Seal, along
with the winners and their guests, will board a private JetBlue flight
from New York’s JFK Airport to Nassau. Once in the Bahamas, Seal, whose
new album Seal Best 1991-2004 hits stores on November 9, will headline an
intimate concert for the winners and their guests in the private theater
at Atlantis, Paradise Island resort in the Bahamas.

From October 21 to November 12, 2004, qualifying customers can log on to
http://www.americanexpress.com/jetbluegetaway to enter the flyaway
sweepstakes. Winners will be notified on or around November 18, 2004, and
will travel from JFK Airport on December 8th, 2004.

In addition to the 50 grand prizes, American Express and JetBlue will
award 100 first-prize winners with a roundtrip ticket from New York City
to anywhere JetBlue flies—including the Caribbean; 10 second-prize
winners will receive a two-night stay in the Royal Tower Terrace at
Atlantis; and 100 third-prize winners will receive 10,000 Membership
Rewards points.
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