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Sabre Appoints Chris M. Kroeger

Sabre Travel Network, the Sabre Holdings (NYSE:TSG) business that connects travel suppliers and agents through the world’s leading global distribution system (GDS), today announced that Chris M. Kroeger has been appointed senior vice president of the North American division of Sabre Travel Network, effective immediately.In this role Kroeger is responsible for the sales, account management and customer service and support for the division. For the last year Kroeger has led the launch and development of Jurni Network, the unique leisure travel agency consortium that enables members to sell more products from preferred travel suppliers using sophisticated market intelligence. Jurni Network will continue to be a strategic offering from Sabre Travel Network in the U.S.

Prior to his role with Jurni Network, Kroeger was senior vice president of the Europe, Middle East and Africa (EMEA) division of Sabre Travel Network, where he was responsible for sales, service, marketing, emerging businesses and joint ventures throughout the region. Previously he served as senior vice president for Sabre Travel Network’s Latin America division and as vice president for the U.S. national accounts sales and service organization.

“Chris brings a wealth of industry knowledge and understanding to Sabre Travel Network’s largest division from working directly with all industry players—travel suppliers, agencies of all sizes, and technology and business partners,” said John Stow, president of Sabre Travel Network. “His expertise and leadership skills will enable us to continue to provide the most efficient, highest value distribution solution in the marketplace today.”

Kroeger began his career with Sabre as a summer intern in the market research department. Subsequent positions included senior marketing analyst for airline products, manager of sales planning and administration, regional sales manager and managing director of the Western division of Sabre Travel Network.

He earned both a bachelor of business administration degree and a master of business administration degree from the University of Texas at Austin.


“In our newly deregulated industry, it is even more important to provide value to both our travel agency and travel supplier customers,” commented Kroeger. “I look forward to leading our dedicated North America team in delivering industry leading distribution programs and bringing new merchandizing and retailing solutions to our customers.”

Kroeger replaces Hugh Jones who has accepted a new appointment as senior vice president of Operations for Sabre Travel Network and Sabre Airline Solutions.