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Asia’s Hard Rock Hotels Join Utell by Pegasus Portfolio

Hard Rock Hotels Bali and Pattaya, managed by Singapore-based hospitality management company HPL Hotels & Resorts, signed a two-year representation services agreement with Pegasus Solutions. Ê By joining the Utell by Pegasus portfolio, the two properties will receive global marketing and representation services on global distribution systems (GDS) and Internet channels from Pegasus.ÊÊ

Through its Utell by Pegasus service, Pegasus provides a package of reservation services to the Hard Rock Hotels in Bali and Pattaya.ÊÊ With Pegasus’ electronic distribution system, rooms at the Hard Rock Hotels can be booked via the four major GDSs - Amadeus, Galileo, Sabre and Worldspan.Ê Travel agents, which use the GDSs to get immediate access to hotel information, including rates and availability, use the well-known UI code to book the Hard Rock Hotels and other Utell by Pegasus member properties.Ê

Pegasus leverages its status as a preferred hotel supplier to more than 150 leading global travel agencies to increase the visibility of the Hard Rock Hotels to agency staff.ÊÊ In addition, Pegasus will also drive hotel bookings via their connections with majority of the world’s leading online travel sites, enhancing Hard Rock Hotels’ Internet presence as more travellers make hotel reservations online.

“Two years ago, we appointed Utell by Pegasus to represent some of the hotels and resorts that we manage.Ê Their proven ability to increase the exposure of our properties to a global audience, as well as Pegasus’ flexible and innovative approach, were instrumental in our decision to extend their services to our other managed hotels.Ê The company’s proactive relationships with travel agents, combined with outstanding GDS and Web connections, will help reinforce our brand positioning and presence in the global market,” said Edmund Nicholas, Vice President - Marketing of HPL Hotels & Resorts.

Added Mr Nicholas, “With Utell by Pegasus’ commitment to provide constant enhancements to its member services and proactive account management team, we are confident that Pegasus will continue to provide incremental business to our hotels.”


Pegasus provides member hotels with international representation in 41 countries through a global network of reservation offices and call centres, any of which can now take telephone reservations on behalf of Hard Rock Hotels.Ê For daily inventory management, Hard Rock Hotels now have access to Pegasus’ central reservation system.Ê The Pegasus sales force will also promote the Hard Rock Hotels to corporate and leisure travel agencies at industry trade shows and events.ÊÊ

The 418-musically themed room Hard Rock Hotel Bali, which opened in 1998, is the first Hard Rock Hotel in Asia.Ê Located in the heart of Bali’s famed surf beach, entertainment and shopping district, Kuta, the hotel covers a prime three-hectare site, featuring the largest swimming pool on the island, six cutting edge food and beverage outlets, a spa and two merchandise stores.Ê It was the first themed hotel in Asia and the property is a tribute to rock ‘n’ roll and the embodiment of music from the 50s to the new millennium, with memorabilia on the walls and in the rooms.Ê

Travel agents can go to to learn more about these Hard Rock Hotels, as well as reserve rooms for clients.ÊÊ Photos of properties, details about local attractions, and other pertinent information can be accessed via the company’s Web site.Ê All rooms booked via
are fully commissionable.Ê