Award-winning resort renovates Club for Decade of Excellence

The award-winning Le Royal Meridien Beach Resort & Spa,
currently celebrating a Decade of Excellence, has just completed a refinement
programme of its Club building.
The programme focused on the refurbishment of all the bedrooms in the Club building,
the Club lounge as well as the Mi Vida and Seabreeze restaurants.

Pam Wilby, the hotel’s general manager, said: “Since gaining the Royal status four
years ago, it has been our aim to complement and constantly evolve all areas in the
hotel to meet the deluxe tier standards, from our spa, restaurants and leisure
facilities to the rooms themselves. 

“Le Royal branding demands the highest quality throughout the facilities, and we
also need to keep one step ahead of our competitors.

“This is especially true as we celebrate our Decade of Excellence: we were the first
hotel on the Jumeirah Beach strip, and we will keep improving the facilities and
service offering year on year.”

The project was scheduled for the resort’s quieter period and did not have any
impact on the hotel’s summer targets.

Wilby explained: “We have a number of exciting ideas on the drawing board for next
year, which have come as a direct response to feedback from both our guests and UAE
residents.

“Next year, with the opening of our sister property Grosvenor House, West Marina
Beach, Dubai, our guests will have access to 13 new restaurants and bars. These
developments across both properties will play an important part in our positioning
as a premier luxury leisure destination.

Exceptional occupancies during the first six months of the year across Le Meridien’s
city properties and resort hotels have also endorsed the group’s strategy to develop
its existing destinations in the region, in anticipation of increased tourism
spin-off from the Dubai hub, as well as take on new properties.

Le Meridien’s hotels have repeatedly run at 100 per cent occupancy in the past year,
and its beach hotels are regularly hitting occupancies in the high 80s, despite the
off-peak season, with revenue also up on last year across the board.
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