Breaking Travel News

Asian Travel Industry leaders to debate Groundbreaking Distribution Strategies

EyeforTravel, a leading organiser of conferences and trade shows focused on travel marketing and distribution, is holding the Travel Distribution Summit from 1-2 December 2004 at the Intercontinental Hotel, Singapore. Bringing together some of Asia’s leading travel industry experts, it will provide real-life examples and predictions on how to strive ahead in 2005. “If you are responsible for the sales, marketing or pricing of a travel product this is the perfect place to meet and do business with colleagues, find valuable new partners and assess your competitors - be they travel suppliers and intermediaries or both!” said Laura Charlesworth, Event Director - EyeforTravel.

Leaders in global travel distribution including Sabre, Cendant, Expedia and InterContinental will open by addressing direct-to-consumer sales and the effect the Internet has had on the Asian travel market. Discussing whether the Asian travel market is likely - or ready - to follow trends set by the US and Europe, and how large direct-to-consumer sales can really get in the region.

Following on from this there will be a more in-depth look at travel distribution from an hotelier and airline standpoint. Hear from the major global players and regional leaders how to adapt to the multi-channel challenge and what affect the emergence of increased numbers of low-cost carriers will have on the region. Top executives from leading companies including: Zuji, octopustravel, eLong, Asia Web Direct will also have an intensive look at online marketing and promotion and how to position your company to benefit from developments in the online Asian travel market.

Companies including Hilton International, Anacott, Royal Garden Resorts will discuss developing the most profitable revenue management and pricing strategies across all available distribution channels. Plus there will be an in-depth look at the world’s largest marketplace, discussing what effect the growth of online travel will have in the Chinese market, and how a company can best take advantage of this hugely lucrative market.