European city break operator ShortBreaks is to sell dynamically packaged Eurostar trips through OTC
’ technology, it was announced today.ShortBreaks has also stated that using TravelOptions’ solution to sell through agents’ websites is now “top of its agenda”.
TravelOptions’ breakthrough XML technology is enabling ShortBreaks to sell its Eurostar deals on OTC sites Onlinetravel.com, the pioneering site for independent travellers; Bargainholidays.com, a leading online seller of package holidays and Ferrybooker.com, one of the UK’s major online ferry and cross-Channel reservations services.
OTC will offer ShortBreaks’ real-time Eurostar and hotel online bookings together with accommodation in cities including Paris, Brussels, Bruges, Antwerp and Lille.
Eurostar is now the most popular transport choice for British travellers to France and Belgium, and TravelOptions’ white-label solution for ShortBreaks is set to help online and high-street agencies benefit from the brand’s success.
Agents creating web links to ShortBreaks content will be able to sell customers live real-time breaks to Europe on Eurostar, with full commissions available with every booking.
Vid Veerapen, ShortBreaks general manager said: “Consumers are seeing Eurostar as the best way to build short breaks, and we’re now set on giving agents the chance to cash in on the boom.”
Michael Johnson, TravelOptions managing director added: “We’ve now developed a number of solutions for the dynamic packaging market, which help the travel industry answer the ferocious demand for independent travel. Our breakthrough solution for ShortBreaks is another coup for TravelOptions.
“TravelOptions’ XML solution will now enable ShortBreaks to give the trade seamless, real-time access to Eurostar inventory. This will open up a powerful dynamic packaging opportunity in the massive continental breaks market.”