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The Dorchester Selects TravelCLICK as Electronic Distribution Partner

Richard W. Gray, chairman and co-CEO of TravelCLICK
, announced today that the 250-room luxury hotel, The Dorchester in London, has selected TravelCLICK’s iHotelier booking engine for its Web site connectivity. The Dorchester will be using TravelCLICK’s technology platform to manage its own distribution activities through its local Internet channels.TravelCLICK enabling technology, including the patent-pending OneScreen Web booking engine user interface, customized Web-based CRS, GDS connectivity, online voice reservation management, Internet marketing, and dynamic packaging (allowing consumers to customize their own packages), provides all the tools necessary for the property to manage their electronic distribution process on their own. In addition, the new TravelCLICK functionality enables both corporate accounts and meeting attendees to make hotel reservations into their blocks directly through the property’s Web site.
According to Nigel Badminton, Resident Manager of The Dorchester, “We are very impressed with TravelCLICK’s ability to provide us the tools we need to manage all aspects of our local Internet electronic distribution strategy ourselves: marketing information, targeted e-marketing executions, leading-edge enabling technology, and very importantly, local service and support in our market. The consumer-friendly OneScreen web booking engine is especially valuable to us, both for the corporate and leisure traveler.”

“By combining consumer interactivity with extensive management tools, the iHotelier booking engine enables hotels to maximize their profits from electronic distribution on the Web,” said Ray Cohen, president and co-CEO of TravelCLICK. “For a property such as The Dorchester,  these capabilities are fundamental to being a market leader and preferred choice in today’s intensely competitive Internet marketplace. We are very pleased to be working with a hotel of the stature and sophistication of The Dorchester.”