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CyberImaging Enhances Market-Leading Imaging Technology

CyberImaging, Inc., providers of advanced imaging solutions to the beauty industry, previewed the latest version of CyberImaging at the International Beauty Show New York (IBS NY) which was held on April 25-27, 2004 at the Jacob K. Javits Convention Center in New York City.Ê The company joined more than 550 exhibitors from the beauty industry including Redken, Matrix, John Paul Mitchel Systems and Rusk.CyberImaging is an innovative digital imagingÊprocess driven by proprietary imaging techniques that creates realistic hairstyle and color simulations.Ê It has garnered rave reviews for generating photo quality images that showcase potential changes in style, make-up or hair color.Ê Salons, cosmetology schools and beauty product companies are deploying CyberImaging as a cost-effective marketing program that has been proven to generate revenue and provide value to clients immediately.Ê

The latest version, which is being previewed at IBS NY, boasts several enhancements designed to improve the products usability and functionality.Ê CyberImaging’s user interface has been re-designed to streamline imaging sessions while making the product more customized to individual users.Ê CyberImaging now allows stylists to promote and associate retail products like hair color or shampoo to their client’s hairstyle simulation.

“Our strategy with this release was to enhance the product’s business value by implementing functionality that provides users the opportunity to integrate retail products during an imaging session,” said Hal Wilson, president of CyberImaging.Ê “We also wanted to streamline the user interface and make it more visually compelling and customizable.”

Produced by Advanstar Communications, Inc. and presented by American Salon and American Spa magazines, IBS New York is the largest and longest running professional beauty event in the world. IBS New York is for professionals only and reaches a wide cross-section of participants from beauty product manufacturers and distributors to salon and spa owners and managers, hair stylists, hair colorists, estheticians, makeup artists, nail technicians, dermatologists and massage therapists.Ê

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