Breaking Travel News Wins Best Tourist Board Website

The Escape to the Edge website,, has won a further accolade in the
travel industry.  The Highlands of Scotland Tourist Board website picked
up the award for Best Tourist Board Website at the Travel
& Tourism Web Awards 2004.Competing against nearly 450 industry nominations, beat off stiff competition from
four other highly respected sites, including sites from Korea and the
Seychelles.  The Travel and Tourism Web Awards are the only UK awards to
specifically recognise excellence in trade use of the internet.

Greg Hart, marketing executive and campaign co-ordinator for Escape to
the Edge, collected the award at a special awards ceremony at the
Sheraton Park Tower, London.  He says, “This award provides superb
recognition of the effort we put into researching the market and
creating an attractive product that works. We have re-designed the
website for clarity and to provide something different - a real sense of
escapism - and it is fantastic that the site has been recognised in
these prestigious industry awards.”

The Escape to the Edge website promotes the Atlantic coastline and
islands of Scotland and features stunning photography, creative
copywriting and individual product offers from some of the most dramatic
locations in Europe. It has been designed by Portree based, Sitekit
Solutions Ltd, to provide a sense of tranquillity while offering clear
access to location and product information.

President and chief executive of Oneglobe Network, Liz Craig, who sifted
through the nominations with a team of Travel & Tourism MBA students in
Paris, says, “The tourist board category was a very tough one to judge
due to the quality of the websites. Many of them were exceptionally well
presented, including the Bournemouth site, which would certainly inspire
travel, and the Kent tourism website, which had some useful interactive
video features and a good downloadable brochure.”

The Escape to the Edge web-site has previously been nominated for best
travel web-site at the 2001 awards and 2002 Chartered Institute
of Marketing Travel advertising awards.  The Escape to the Edge
marketing campaign was also a finalist at the prestigious 2003 Scottish
Thistle Awards.