Sterling Valley Systems, Inc., operators of the
Inntopia online booking engine, has announced the launch of Inntopia 4.0, a
comprehensive update and rebuild of its industry leading online vacation
booking solution.

With Inntopia 4.0, lodging properties get increased flexibility of their
online offering at their own web site. With dynamic packaging capabilities
and new sales channel management, lodging properties can now publish special
rates and packages only at their own web site or at specific partner sites,
maintaining more control over their rates and their brand.

“We’ve invested significant time and resources into this new build,”
comments Sterling Valley Systems president, Trevor Crist. “Lodging
properties are looking to extend their product offering from their own web
sites, and to have better control over their distribution to partner sites.
Inntopia 4.0 offers them the most comprehensive packaging and sales channel
management options available anywhere.”

Other added features include added rate flexibility, a simpler online
administration, extensive reporting capabilities, highly-customizable
booking screens, enhanced security options, flexible business rules and
more. Consumers will see speedier searches, enhanced search capabilities,
and flexible packaging options. The upgrades are based on customer input and
incorporate a new and streamlined technology infrastructure, making
extensive use of XML for transferring, manipulating and sharing data.

The new build also complies with the latest OTA (Open Travel Alliance)
specifications, and extends Inntopia Innterface, Inntopia?s XML-based
interface, to existing PMS and CRS systems.

Lodging suppliers using the Inntopia online vacation booking system will
continue to be able to offer online reservations at their own web site,
through Inntopia partner sites, and worldwide through the GDS and IDS
systems.

“This is not just a facelift, it is a completely new system build with new
features and improved functionality,” adds Crist. “The Inntopia system has
always been easy to use and functionality rich, but the new system is a huge
technological advance. We now have the technology infrastructure that
positions us well for future growth and partnerships, as well as continued
profitability.”
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