Sonia Sudhakar today rejoins lastminute.com
as CRM & Customer Information Manager following a four month sabbatical travelling and writing for The Guardian.

Sonia’s role will include the development of lastminute.com’s already sophisticated eCRM programme, including its unique email newsletter for which she held strategic responsibility prior to her sabbatical.

lastminute.com has established a portfolio of six innovative email newsletters that are developed based on customer interest, augmented customer data and purchase history and offer customers targeted products.  Sonia’s role will be pivotal in the strategic planning and development of lastminute.com’s customer loyalty programme.

Sonia Sudhakar comments, “I am thrilled to be returning to lastminute.com after four months of travel. We’re now even better placed to capitalise on our database and technology to retain our customers, more effectively than our competitors.”

Vijay Solanki, UK Marketing Director comments, “Sonia is a valuable member of the team and is returning at an exciting time for the company.  The CRM strategy she is driving will ensure we maintain the lowest customer acquisition costs using strategic campaigns like the current spring weekend activity through to tactical email campaigns. As the sector continues to grow we will use CRM to cross-sell travel with lifestyle and increase loyalty.”
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