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Great Hotels Launches Private Label GDS Chain Code

Great Hotels of the World will become a forerunner among luxury hotel marketing alliances with the launch of its private label GDS chain code this October.  Powered by Unirez’s “HotelFactory” reservations system,  the “GW” code will be synonymous with luxury hotels enabling travel agents to book accommodation around the globe with complete confidence.  The GDS chain code launch is part of Great Hotels of the World’s commitment to its member hotels to provide the most dynamic and advanced reservation services.  The “GW” code will launch with 15 hotels and Great Hotels of the World hopes to sign 50 hotels to the code within the first year.

The “GW” code will provide optimal seamless connectivity to the world’s major Global Distribution Systems of Amadeus, Galileo, Sabre and Worldspan.  As the only soft brand to offer access to Unirez’s HotelFactory, the “GW” code will combine cutting edge technology with the marketing benefits and recognition of a luxury brand. 

Chairman of Great Hotels of the World, Peter Gould comments, “Having investigated all GDS providers, Unirez are clearly the market leaders.  Other alliances are tied into long-term GDS contracts using old technology.  The Unirez technology that will support the GW code has set new industry parameters and offers a wealth of new possibilities for the worldwide luxury hotel industry.  Our agreement with Unirez will finally present the world’s luxury hotels with the option of combining the benefits of a soft brand with the latest GDS technology.” 

The major technological benefits offered by Great Hotels of the World’s GDS code are the ease of use, functionality and commercial effectiveness.  HotelFactory is considered by the hotel industry to be unique.  It uses the leading-edge application service provider (ASP) model and all applications run via the Internet.  Hotels have complete control of the information displayed about their property including availability, rates and descriptions.  Each time a hotel updates its information page any descriptive details about the hotel are immediately uploaded to the various distribution channels.  There is also a sophisticated inventory management system, which permits a hotel to manage each distribution channel separately allowing for a more refined management of yield and inventory. 

Gould says, “We hope that this move will confirm Great Hotels as innovative leaders in luxury hotels’ sales and marketing.  More importantly, our new system will increase our members’ bookings through electronic channels and in most cases decrease their transactions costs significantly.”


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