Brunswick Rail, one of the leading Russian private freight railcar operating lessors, is pleased to announce that it has completed a re-branding exercise, which includes a new logo and corporate style that will be applied to all key materials, used both internally and externally.
The new corporate concept has been developed by BBDO Branding, one of the world’s leading branding agencies.
The new Brunswick Rail logo retains the three historical colours and also incorporates an image of railways, the backbone of Russian transport infrastructure, and the sector in which the Company operates.
The roll-out of the new corporate identity is already underway and is expected to be completed during the course of 2012.
“We have come a very long way since we set out to create Russia’s leading freight railcar operating lessor business, going from an idea in 2003 to where we are today ― one of the top players in the market with a high-quality fleet of more than 22,000 cars, working with many of Russia’s leading industrial and transportation companies. This growth was in part due to strong support from leading international banks and financial institutions, some of which have become shareholders, as well as strong corporate credit ratings agencies S&P and Moody’s,” said Vladimir Lelekov, Brunswick Rail CEO and Managing Partner. “We felt it was now an appropriate time to refresh our branding as we enter into a new and exciting stage in the growth of our business.”