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British pursuit of healthy holidays increases

British pursuit of healthy holidays increases

The days of fly and flop holidays seems to be out the window as 94% of people now seek holidays to pursue health and fitness. The Body Holiday *survey commissioned by Health and Fitness Travel (, experts in tailor-made active and wellness holidays worldwide found that 85% of Brits are now willing to try a health and fitness holiday to improve their body and mind.

Choosing a holiday is a big decision and health and fitness is very important to 82% of people when they are away from home with spa treatments, fitness classes, land and water based sports being the most sought after. It’s said that travel broadens the mind and 85% of people are likely to try new forms of exercise or body treatments on holiday so they can open their minds to new experiences.

Paul Joseph, Co-founder of Health and Fitness Travel, says “Gone are the days when people want to return from holiday feeling sluggish with waistbands that little bit tighter. With our collective life spans increasing by approximately 30 years, the importance of a healthy lifestyle has never been so important.
“More people lead cash-rich and time-poor lives making it harder to focus on their own well-being. A health and fitness holiday can be a great way to reset the body, learn a new approach and develop good habits to bring home. Ditching waist-expanding getaways for active and healthy holidays combines the fun of travel with fitness focussed activities such as yoga, beach boxing and hiking.”

As British people become more aware of the importance of staying fit and healthy, their holidays are now starting to reflect this trend. People don’t wish to sit on a beach sunning themselves for 10 hours a day, they want to return home with lasting benefits, long after the tan’s faded. Slim down the waistline, re-energise the spirit and tone up next time on your travels, your body will thank you for it.