British Airways Executive Club Members spending in World Duty Free shops at London Heathrow can now collect Avios on their purchases.

From sunglasses and skincare to fragrances and fashion, customers can now collect one Avios per £1 spent in any World Duty Free shop across all of Heathrow’s terminals.

To start collecting, Members should ensure they have signed up to Red by Dufry, World Duty Free’s loyalty programme, and entered their Executive Club details in the Red by Dufry app.

Avios will be awarded within 72 hours of each eligible purchase, and a bonus 250 Avios is available on the first transaction. Savvy shoppers can also use their British Airways American Express card to pay for their purchase, collecting even more Avios.

Colm Lacy, British Airways’ Chief Commercial Offer, said: “We know how much collecting Avios makes a difference to our customers’ travels, so we continue to find new ways to make collecting it easier than ever. With World Duty Free’s expansive presence at Heathrow, there’ll be plenty of opportunity for Members to collect Avios, bringing them one step closer to their next flight, holiday or experience.”

The British Airways Executive Club continues to evolve to make collecting and spending Avios even more rewarding. Earlier this year, the airline’s first Avios-Only flights were introduced, and it was announced that Avios can be used to purchase British Airways Holidays packages. New retailers continue to join more than 1,500 retailers on shopping.ba.com, including eBay which was added in September.

Members of the Iberia Plus loyalty programme can also collect one Avios per €1 spent when shopping in World Duty Free shops in Spain.

For more information, including details on eligible purchases and terms and conditions, please visit: www.ba.com/executive-club/collecting-avios/shopping/dufry