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Bethke appointed general manager at Kempinski Hotel Bahia

Bethke appointed general manager at Kempinski Hotel Bahia

Kempinski Hotel Bahia has welcomed Axel Bethke as general manager.

Following a more than 20-year long career with brands such as Capella Hotels and Ritz Carlton in cities such as Munich, Beijing, Amman and Chengdu (these last two as general manager) the hotelier re-joins Kempinski after his most recent assignment as general manager at Qasr Al Sarab Desert Resort by Anantara in Abu Dhabi, United Arab Emirates.

His fifth appointment with Kempinski Hotels at the redesigned Kempinski Hotel Bahia Estepona - Marbella is an exciting move for Bethke and his family.


“I am delighted to be here, Spain is a beautiful country, the people are warm hearted and energized, it will be an exciting journey for all involved.”

He added: “The energy and positivity that the team exude will give me a great basis on which to steer the hotel as one of the leading hotels in Spain, especially after an extensive redesign of the hotel lobby and restaurants.”

Bethke’s background and passion about food and beverage will also enhance the implementation of the new culinary concept of the Hotel - El Paseo del Mar launched in April.

El Paseo del Mar is a hub that combines three fantastic gastronomic venues with a cool yet refined environment, all within the hotel grounds.