Avis Car Rental UK has expanded its popular Avis Travel Partner service to offer tailored car rental support for Chinese travellers.
Avis Travel Partner is an optional concierge service, added at the booking stage, which provides 24/7 native language travel assistance for Avis rental customers.
The service will provide Chinese visitors with the necessary support to travel independently in the UK without English language knowledge.
The new service has launched in response to growing inbound tourism to the UK from China and an increase in visitors seeking out independent travel experiences.
Avis Travel Partner provides a 24/7 translation service via phone or email, a lost property service and a directory of local services including restaurants, hotels and other points of interest.
With the latest official statistics from VisitBritain showing a record 54,000 visits from China to the UK in the first quarter of 2017 - up 27 per cent on the same period last year - Avis UK is now primed and ready to meet the demands of Chinese visitors.
Nina Bell, managing director for the northern EMEA region, Avis Budget Group, commented: “The expansion of Avis Travel Partner to support our growing Chinese customer-base underscores our commitment to providing a smooth travel experience for customers.
“With a new generation of travellers that are looking to stray off the beaten path and explore the UK independently, we’re proud to provide a suite of services that help to deliver a truly authentic holiday experience.”