Research from leading car hire company Avis has found that 64% of Europeans are concerned about what they can do to help protect the environment, up a dramatic 55% from 2007.
Consumers also have high expectations for companies to behave ethically, with 80% believing that businesses should be penalised for failing to care for the environment. Further to this, Avis commissioned a separate study2 which found that 45% of Europeans and specifically 32% of Brits would like to minimise the impact their travel has on the environment.
As a result of these research findings, Avis has launched an environment information micro-site which offers customers tips on how to reduce their carbon footprint, as well as highlight current CarbonNeutral projects and Avis’ environmental heritage.
As the first car hire company to gain CarbonNeutral® status back in 1997, Avis’ Making the World a Little Greener micro-site (http://www.avis.co.uk/Environment) has been created to mark the next step in the company’s environmental journey. It’s designed to share information on the work that Avis has been doing for more than a decade to actively reduce emissions and waste, recycle and prevent spills and leaks.
Nick Mountfield, Head of Marketing, Avis UK comments: “As Europe’s leading car hire company, we recognise the concerns our customers have when it comes to the environment and the importance of leading the way on environmental matters.”
“With the new micro-site, we wanted to build on our long term environmental commitments by developing a resource which would educate our customers on the work we have been doing to help make the world a little greener and offer them suggestions for how they can do the same.”