Media planning and buying agency, Arena Media, has been appointed by Virgin Atlantic to handle its media account, following a seven-way competitive pitch over four months.

The win will see Arena Media planning and buying across on and offline channels for the UK and handling PPC campaigns in the airline’s destination cities.

Reuben Arnold, senior vice president, marketing and customer experience, Virgin Atlantic said: “We are delighted to be working with the Arena Media team, they displayed passion for our brand from the outset and we look forward to an exciting new relationship.

ID Comms managed the pitched process and took the seven agencies down to three for the final stage.

Arena Media will begin to work with Virgin Atlantic with immediate effect.

Henry Daglish, managing director at Arena Media, added: “This is a pivotal win for us as an agency, Virgin Atlantic is one of those brands that everyone in the industry would want.

“We can’t wait to start work with the Virgin Atlantic team and help them grow their business.”