Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, today announced its participation at Arabian Travel Market (ATM) 2012, the Middle East’s leading travel and tourism exhibition, with a view to showcase its latest products and solutions that meet the needs of the ever-changing travel landscape.

Exhibiting under the theme of ‘Inspire, Empower, Reach’ at stand TT220 in the Technology Hall, Amadeus brings to the forefront a diversified portfolio of products and services envisioned to enable travel sellers to develop new channels, attract new customer segments and match them with latest trends, with an ultimate goal of enabling them to better support these customers before, during and after the trip while ensuring a successful and profitable business.

Scheduled to be held from 30 April - 3 May at the Dubai International Convention and Exhibition Centre, ATM provides the ideal platform for players from practically every facet of the region’s travel and tourism industry including travel providers, travel agents and technology partners to keep up-to-date with latest trends in the industry, network, exchange knowledge and ideas and exhibit their work.

Antoine Medawar, Vice President, Middle East and North Africa, Amadeus said: “The industry is evolving at a fast pace, owing particularly to high internet, mobile and social media penetration rates. Travellers are more demanding and connected than before thereby making it imperative for travel agents to adopt the right technologies to excel in their service to customers as well as generate added revenue.

“In our eleventh consecutive participation at ATM, Amadeus seeks to highlight how premium content and solutions can drive business results. We hope to capitalize on the platform provided by ATM to inspire the travel industry and enable travel agents to reach new markets and customers as well as expand content, technologies and solutions tailored to our customers’ needs,” he added.

A key differentiator for travel agencies in today’s competitive landscape is their ability to stay connected with their customers and enrich their travel experience. During ATM, visitors will have access to demos of a new “travel on the move” solution from Amadeus.

Solutions including Amadeus e-Power, a reliable, secure and scalable internet booking engine and Amadeus e-Travel Management, the online self-booking tool used by more than 5,000 corporations worldwide will be amongst key highlights for Amadeus in the online space, demonstrating how travel agents can increase profitability and expand their business.

Access to diverse and relevant hotel content is a key challenge for most agencies in the region. Amadeus Content Store, released exclusively in the Middle East and North Africa, will be another important highlight at ATM. The solution offers travel agencies, even the smallest ones, unparalleled access to over 150,000 worldwide hotel properties sourced from the region’s most popular aggregators and wholesalers at effective prices.

Fierce competition from online players and direct channels warrant the need to effectively find the most competitive air fares. With solutions such as Amadeus Master Pricer and Amadeus All Fares, travel agents can find the best fares and provide an added value to their customers.

Several solutions that assist travel agents save costs, increase revenues and enhance productivity including Amadeus Ticket Changer, Amadeus Custom Desktop and Amadeus Offers will additionally be showcased during the trade event.

Day four will also see Amadeus’ participation in a panel discussion titled ‘How to fully utilise the GDS’ during which the industry’s leading players will shed light on the various aspects of the GDS with a view to educating travel agents on how to make best use of the system to enhance growth and productivity.

With world-class products and solutions coupled with strong investment in research and development to enhance the travel industry’s technology solutions, Amadeus has established itself as a market leader in the region. The company is currently present in the MENA region through 17 local Amadeus Commercial Organizations (ACOs) servicing 21 countries.