Starwood Hotels & Resorts has announced the signing of Aloft Kiev, which will mark the entrance of Aloft Hotels into Ukraine when it opens in 2015.

Created to shake up the staid and traditional mid-market hotel sector, Aloft is seeking to redefine the category with its different by design approach to style and a vibrant social guest experience, at an affordable price point.

“We are excited to grow Starwood’s presence in eastern Europe as we bring the Aloft brand to Ukraine,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa & Middle East.

“As one of the region’s most important industrial, educational and cultural centres, Kiev has seen steady increase in foreign tourist arrivals over the years and has become an attractive leisure and business travel destination.

“Aloft is the perfect match for a vibrant city like Kiev as it provides an entirely new, stylish and affordable approach to hospitality within the mid-market segment.”

Aloft Kiev will be centrally located in the Central Business District, in close proximity to numerous business establishments, and public, retail, sports, culture and entertainment venues.

Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travellers.

Aloft has reported consistently high guest satisfaction scores since its launch in 2008 and is gaining market share and building traveller loyalty, reflecting the success of the brand’s unique positioning.

The new-build Aloft Kiev will comprise 310 guest rooms and ten executive suites all featuring the brand’s signature high ceilings, oversized windows and an ultra-comfortable platform bed as well as large walk-in showers with complimentary Bliss Spa products.

The opening of Aloft Kiev will mark Starwood’s third hotel in Ukraine following the opening of a Four Points by Sheraton hotel in Zaporozhye in 2011 and the signings of Hotel Bristol, a Luxury Collection hotel in Odessa, which is due to open in 2014, and a new Sheraton hotel in Kiev, which is scheduled to open in 2016.