Uga Resorts, the award-winning Sri Lankan hospitality group renowned for its authentic luxury experiences, is delighted to announce the launch of a new brand collection, “an Uga Experience,” marking an exciting evolution in the company’s portfolio. Two of Uga’s beloved east coast properties will be reintroduced under the new collection: Uga Bay will become The Bay an Uga Experience, while Uga Jungle Beach will be renamed Jungle Beach an Uga Experience.

Unlike Uga’s boutique properties, which are intentionally intimate in scale, the new “an Uga Experience” collection has been created for travellers seeking the convenience and vibrancy of a full-service resort combined with meaningful opportunities to explore the surrounding destination. Properties under this sub-brand are larger in scale, with more rooms and a resort-style offering designed for guests who want to immerse themselves in the places they visit.

At Jungle Beach an Uga Experience and The Bay an Uga Experience, the focus extends beyond the property itself to the wealth of destination-oriented experiences waiting just beyond. Guests can dive among the coral reefs of Pigeon Island, explore the rich history and culture of ancient Trincomalee, enjoy a variety of water sports along the east coast or simply embrace the relaxed rhythm of coastal life.

The guest experience at both resorts has evolved to reflect their positioning within the new collection. Service will feel relaxed, welcoming and family-friendly, creating an atmosphere that encourages connection, exploration and shared experiences while maintaining Uga’s signature Sri Lankan hospitality. Perfect for families, groups and travellers seeking the comfort of a full-service resort, these properties offer an immersive way to experience Sri Lanka while remaining deeply rooted in the authenticity and warmth that define the Uga brand.

Commenting on the brand evolution, Priyanjith Weerasooria, Owner and Managing Director of Uga Resorts, said: “The introduction of ‘an Uga Experience’ represents an important and exciting evolution for our brand. It allows us to clearly distinguish between two equally compelling ways to experience Sri Lanka through Uga. The Bay and Jungle Beach offer guests the scale, energy and destination-focused experiences of exceptional resort living, while remaining deeply rooted in the authentic hospitality and sense of place that define our company. This rebrand is not about changing who we are; it is about giving travellers greater choice in how they discover Sri Lanka and creating experiences that resonate with different styles of travel.”

Located along Sri Lanka’s spectacular east coast, both properties showcase a side of the island that has become increasingly sought after by international travellers. Between May and September, the region enjoys its finest season, with calm turquoise waters, golden beaches, abundant sunshine and ideal conditions for swimming, snorkelling, whale watching and water sports. Home to some of Sri Lanka’s most beautiful stretches of coastline, the east coast offers the quintessential beach escape for families, active couples and adventure seekers alike.

The Bay an Uga Experience

The Bay an Uga Experience stretches along three kilometres of Pasikuda’s pristine coastline – widely considered Sri Lanka’s finest beach. Here, powder-soft sands meet impossibly clear turquoise shallows, while 48 contemporary rooms and suites offer direct access to this Indian Ocean paradise. An underground spa, signature seaside dining, and endless water sports complete the picture of coastal perfection.

Nightly rates at The Bay an Uga Experience start from $302 (£228*), based on two adults sharing a Beach Studio on a bed and breakfast basis. For more information or to book, visit https://www.ugaresorts.com/thebay/

Jungle Beach an Uga Experience

Meanwhile, Jungle Beach an Uga Experience occupies a fifteen-acre reserve where mangrove forest meets a four-kilometre secluded beach in Trincomalee. 49 cabins nestle between jungle, lagoon, and ocean – the property provides the perfect base to explore the largely undiscovered town of Kuchchaveli and its surroundings.  Those wishing to immerse themselves in the local culture can also participate in village bike tours or visit the historical harbour city of Trincomalee during the Trinco City Tour, uncovering ancient temples, stunning viewpoints and historical sites.

A marine biologist’s playground, the region is famed as one of the best places in Sri Lanka for observing the blue whale, and guests can also look out for dolphins, sperm whales, endangered sea turtles and black tipped reef sharks.

Nightly rates at The Bay an Uga Experience start from $334 (£252*), based on two adults sharing a Lagoon Cabin on a bed and breakfast basis. For more information or to book, visit https://www.ugaresorts.com/junglebeach/

Alongside the introduction of the new collection, Uga’s portfolio of boutique luxury properties will continue to operate under the core Uga brand. This collection includes Uga Chena Huts, Uga Ulagalla, Uga Halloowella, Uga Prāva, Uga Riva and the soon to open Uga Ghiri. These intimate properties remain dedicated to delivering highly personalised, exclusive experiences characterised by privacy, bespoke service and transformative travel.

What remains unchanged across both collections is Uga’s unwavering commitment to authenticity, sustainability and meaningful connections with Sri Lanka’s landscapes, wildlife and communities. Whether guests are drawn to the vibrant energy of an Uga Experience property or the serene exclusivity of the core Uga collection, each stay offers a distinctive gateway to discovering the very best of Sri Lanka.