Leading social enterprise Women in Travel CIC has welcomed Beth Alcorn as its new Male Allyship Network community manager and programme co-ordinator.

Alcorn brings 25 years of travel industry experience, having held roles at Emirates Holidays, British Airways Holidays and Thomas Cook.

Alcorn will work for Women in Travel on a consultancy basis alongside her current remit as business development executive for Sanderson Phillips (part of Atkin Jones) and other consultancy contracts.

Women in Travel CIC has led the way in fostering allyship in the travel industry with the creation of the first Male Allyship Network in 2021.

The initiative encourages senior male leaders to become visible allies to women, many from marginalised backgrounds, to harness the power of allyship in creating a more diverse, inclusive and successful industry.

A Corporate Allyship programme was subsequently launched in 2023, offering training and networking opportunities to businesses and their staff around the concept and implementation of allyship in the workplace.

Alcorn commented: “I am lucky to be a current beneficiary of Women in Travel’s Male Allyship Network as a mentee, and am finding the programme transformative.

“My mentor has become my biggest cheerleader, giving me the courage and confidence to grow my business and achieve my goals. Having a mentor is like having an extra board member!         

“I am grateful to David Atkin for seeing the value of investing in the programme, to my mentor Stephen Daltrey for the guidance and support over many conversations, and to Alessandra for the opportunity to be more actively involved in the programme’s development.

“I am really looking forward to bringing more people to the network as I wholeheartedly believe in its ability to create a more empathetic, inclusive and productive industry.”