agoda.com, a leading hotel booking site and part of Nasdaq-listed Priceline Group (Nasdaq: PCLN), today announced a new partnership with channel manager NightsBridge.

With offices in South Africa, East Africa and Namibia, NightsBridge is Africa’s leading distributor of rooms for B&Bs, guesthouses, boutique hotels and lodges. Launched in 2005, the company provides inventory management software to independent property owners, allowing them to increase their web visibility and maximize yield.

Thanks to this partnership, hoteliers using NightsBridge can easily connect to agoda.com. With local sites in 37 different languages and a customer base of more than four million people, NightsBridge hotels can enjoy exposure across a spectrum of worldwide markets. The partnership will also connect agoda.com customers to premium boutique properties in Africa, offering them great promotions, instant confirmation on bookings and agoda.com Rewards Points.

Global Director of Hotels at agoda.com Mr. Errol Cooke commented: “This partnership with NightsBridge is a great opportunity for both companies. NightsBridge properties will enjoy increased exposure via our local language sites, while agoda.com customers booking a great deal at a boutique South African property can do so easily and securely with a brand they trust.”

Theresa Emerick, Managing Director of NightsBridge, said: “We’re delighted to partner with agoda.com and look forward to the exposure to new markets for our clients. Access to Asian travelers is particularly good news for our clients all over Africa. The seamless integration between the NightsBridge system and agoda.com will make it easy for smaller hotels to connect, improving the range of products available online in African destinations.”