Emaar Hospitality Group has further strengthened its global footprint, particularly in the fast-growing markets of Africa, with a new management contract to operate a uniquely designed resort near the world-famous Masai Mara in Kenya.

To be operated under the flagship five star premium hotel brand of Emaar, The Address Hotels + Resorts, the new resort in Kenya marks the second hotel management contract for the company in Africa.

The Address Hotels + Resorts has already signed management contracts to operate The Address Marassi Golf Resort & Spa, an integral part of the Marassi master-planned community developed by Emaar Misr, the wholly owned subsidiary of Emaar Properties in Egypt.

The Kenyan resort near the Masai Mara is developed by The African Dream Collection Ltd.

To be named Enkereri Mara by The Address Masai Mara, the resort marks a distinctive new addition to the portfolio of The Address Hotels + Resorts.

Kenya’s tourism minister, Danson Mwazo, said: “Emaar group has thrived in Dubai and our country will benefit tremendously from the expertise, international standards and practices that they bring.

“Emaar Hospitality Group has responded favourably to our country’s call for more investment in tourism and the Masai Mara venture is a timely boost to the sector.”

The Address Masai Mara is scheduled for opening in 2013 and work is currently progressing, with a focus on integrating environmentally sustainable features in line with its strategic location near the national park.
 
With easy access from the Olurruk Mara Airstrip, The Address Masai Mara will target safari tourists to the Masai Mara.

The resort’s design and architecture interprets the concept of traditional Masai villages (bomas) which incorporate manyattas or tents, each of which will assure a sense of intimacy and seclusion.

Each of these tents will provide breathtaking views of the Mara Plains, which is home to a rich variety of wild animals.