Acentic, a leading supplier of broadband systems and digital interactive TV (iTV) for the hotel industry, announced today the launch of Acentic Cloud Services to enhance hotel entertainment offerings with faster and more reliable distribution of HD movies and content, with no geographical boundaries.

Beginning September 30, 2011, all HD movies and content will be distributed to Acentic’s hotel partners via Acentic Cloud Services rather than satellite.

The central feature of Acentic Cloud Services is the Content Distribution Network (CDN) based upon Amazon AWS. Acentic has chosen AWS because of its open, reliable and powerful technology. The CDN is designed broadly open for all kinds of content reception and distribution, plus it has the ability to accept and integrate further content providers, enhancing future partnerships and cooperations.

Content transmission via the cloud provides key benefits for hoteliers:
●Simplified distribution of thousands of HD movies and content compared to transmission via satellite.

●Faster transmission with no negative effects on HD picture quality.

●No geographical transmission boundaries as with satellite. Acentic can easily transmit movies to additional continents, including the United States and Asia.

●Cost-effective decentralised movie distribution and virtual storage space lets hotels share content with each other, significantly reducing transmission costs.

“Exactly 10 years ago in September 2001, Acentic evolved from VHS tapes to satellite transmission for movies and further services to hotel customers. A decade later, we reach another milestone in hotel technology innovation by moving to the cloud. With the opening of our new office in Asia, the cloud allows us to expand our reach to Asia and further geographic markets with rapid worldwide content transmission,” said Richard Robinson, CEO of Acentic.

Acentic Cloud Services will initially focus on movie distribution. The company plans to gradually extend cloud transmission to more Acentic services, including high-speed Internet access, mobile apps, system support, and more.