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Accor Spearheads Hospitality Innovation and Sustainability with Diverse Brand Portfolio

Accor Spearheads Hospitality Innovation and Sustainability with Diverse Brand Portfolio

Accor, a world-leading hospitality group, continues to evolve and strengthen its outstanding portfolio of brands in 2024, achieving key milestones while continuing to pioneer new and exciting experiences throughout its network. Over the course of its 57-year history, Accor has progressively shaped an industry-leading portfolio of 45+ hospitality brands, meeting the diverse needs and expectations of guests all around the world.  In 2024, Accor is leveraging these brands to push forward on its transformational journey toward a new paradigm of hospitality. The company’s divisional realignment with its Luxury & Lifestyle brands (L&L) and its Premium, Midscale & Economy brands (PM&E) has created an ideal structure for supporting the unique qualities of each brand with the resources necessary for growth. It has also allowed Accor to nurture its relationships with owners, guests and talents, while continuing its legacy of providing industry-leading service across every segment.

“Our vision is to build on and further enhance the holistic, integrated ecosystem of services and experiences we’ve put into place, led by the strength of our incredible hospitality brands. As the world adapts to new ways of living, working, and traveling, Accor continues to ambitiously innovate with new offerings such as Emblems Collection, Handwritten Collection, and greet in addition to our many brands that have stood the test of time. These remarkable brands – Orient Express, Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure, ibis to name a few – are also leading us into the future of hospitality, with people, care, and emotion at the heart of each experience.” said Sebastien Bazin, Group Chairman & CEO, Accor.

In 2024, Accor is celebrating both the 60th anniversary of Sofitel – which is regarded as the first international luxury hotel brand originating from France – and the 50th anniversary of ibis, one of the world’s best known economy brands. Later in the year, Accor will also open the 1000th hotel for Mercure – a portfolio of locally inspired hotels that is present in almost every corner of the world, beckoning in-the-know travellers to unveil the treasures surrounding each address.

Accor is proud to own and operate four of the world’s seven centennial global hospitality brands. These beloved brands have demonstrated their power and resilience to evolve for more than hundred years, understanding the changing needs and interests of their guests while continuing to expand their presence around the globe. Pullman (1867), Orient Express (1883), Raffles (1887), and Fairmont (1907) continue to thoughtfully pioneer new ways of delivering outstanding hospitality experiences while staying true to their character, their values and their world-class service. In addition to these rare brands, Accor is also the steward of many of the world’s most iconic hotels. For example, landmarks such as Raffles Singapore; The Savoy, A Fairmont Managed Hotel in London; and Sofitel Legend Old Cataract Aswan have all established unparalleled guest loyalty with aspirational travel experiences that continue to capture the imagination of all generations of travellers, year after year. Upcoming, travellers will find new inspiration with the opening of Orient Express Grand Hotel de la Minerve (late 2024/early 2025) in Italy or the introduction of more once-in-a-lifetime adventures with Fairmont’s Beyond LIMITS program.

As Accor’s hotel and resort teams continue to welcome guests with curated stay experiences that provide thoughtful service with kindness, generosity, and care, Accor’s corporate teams are ambitiously designing innovative brand extensions and one-of-a-kind opportunities that are meaningful and memorable. Globally, Handwritten Collection encapsulates Accor’s commitment to unique and authentic guest experiences and has become one of the world’s fastest-growing midscale collection brands. The company’s progress in the fast-growing branded residences segment has also continued, with over 150 branded residences communities expected to come to fruition by 2027 through the innovative Accor One Living platform. Accor has also embraced the “work-from-anywhere” shift and serves up unique and immersive experiences through lifestyle, luxury and long-stay offerings, all-inclusive resorts, and extended stay accommodations.

Accor’s approach to hospitality has always put people, care, and emotion at the heart of the experience, with a commitment to sustainability and a community-centric approach. The Group seeks to give back more than it takes, with all its brands taking action to preserve biodiversity and connect with local cultures. In 2024, Accor’s commitment is evident through initiatives such as eliminating single-use plastics in the guest experience, measuring carbon emissions and providing ESG training to talents. The company will also continue pushing forward on its action to independently eco-certify all of its hotels by 2026.

Looking ahead, Accor will continue with an ambitious commitment to its brands and supporting their expansion into top destinations globally including fast growing markets such as China, Japan, Saudi Arabia, Brazil, and India. The booming tourism industries in these countries allows Accor to amplify its offerings of authentic experiences through its diverse brand portfolio. With 225,000 rooms and 1,315 hotels in the pipeline, Accor will also open the doors this year to new icons such as Raffles Jaipur and Fairmont Golden Prague, while also adding several additional hotels including Gigiri Gem Forest Hotel Nairobi – MGallery, Mövenpick Hotel Jakarta City Centre, Novotel Nara, and TRIBE Belo Horizonte. Ennismore – which represents Accor’s presence in the lifestyle category – will swing open the doors at new hotspots such as Rixos Obhur Jeddah, Hyde London City, 25hours Hotel The Oddbird, Jakarta, SLS Barcelona, JO&JOE Budapest, and Mama Shelter Nice. Through its unmatched family of brands, Accor continues to expand the horizons of its own world – and the worlds of its guests.

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