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Accor and LVMH Partner to Redefine Luxury Travel with Orient Express Revival

Accor and LVMH Partner to Redefine Luxury Travel with Orient Express Revival

Accor and LVMH have announced a strategic partnership aimed at revitalizing Orient Express, an iconic brand renowned for its luxurious travel experiences dating back to 1883. Originally known for its opulent train journeys, Orient Express is expanding its portfolio to include new ventures in trains, hotels, and sailing ships under Accor’s ownership since 2022.

The collaboration involves LVMH making a strategic investment in Orient Express, supporting its ambitious expansion plans. This includes the launch of new hotels in Rome and Venice, the introduction of a historic train revival, and the debut of the first Orient Express sailing ship scheduled for 2026. The partnership underscores LVMH’s commitment to enhancing the brand’s legacy with its expertise in luxury products and services, showcased through ventures like the Venice Simplon-Orient-Express.

Accor, renowned for its luxury and lifestyle division encompassing prestigious brands like Raffles and Fairmont, aims to redefine travel experiences through the Orient Express project. Both companies are enthusiastic about leveraging their respective strengths to elevate Orient Express to new heights of hospitality excellence.

Bernard Arnault, Chairman and CEO of LVMH, expressed his excitement about revitalizing Orient Express, emphasizing its cultural significance and legacy of elegance. Sébastien Bazin, Chairman and CEO of Accor, highlighted the brand’s timeless appeal and its transformation into a modern symbol of adventure and luxury.

The partnership between Accor and LVMH marks a pivotal moment in Orient Express’s storied history, promising innovative and exceptional travel experiences that blend tradition with contemporary luxury.