2009 was a year of extreme conditions for the travel industry: the U.S. online travel market declined for the first time, the corporate travel market faltered, and the groups and meetings industry is looking for a new normal. Even with all the challenges, some travel industry sectors thrived: the online market is outperforming traditional channels; in the hotel sector, OTAs are gaining ground; and the Chinese travel boom is far from over.
Looking into 2010, PhoCusWright analysts collaborated to assess nine key trends poised to reshape travel distribution. The tenth spot was intentionally left open for readers to submit their ideas.
Ten Trends for 2010
1. A Restrained Recovery
2. Online Travel Agencies Maintain Momentum
3. Airline Optional Services – Ancillary No More
4. Mobile Travel Bookings Become Reality
5. Social Media Tops Agendas
6. Getting Local: Mobile, Social and Search Converge
7. Growing Pains Prompt Meta-Morphosis
8. Trip Planning Gets Personal
9. Emerging Markets on the Radar
10. Submit a tenth trend on PhoCusWright Connect
Add your trend—or see what others are saying—on PhoCusWright Connect.
Learn more about these trends in the reports and articles of the PhoCusWright research library. Subscriptions deliver the latest data and trends to keep you make informed strategic decisions: Global Edition, European Edition, Innovation Edition and Financial Edition.