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ITB Berlin focus: Port Authority of Jamaica

ITB Berlin focus: Port Authority of Jamaica

The Port Authority of Jamaica has built the largest themed cruise port in the world, the first Caribbean cruise port to promote the history and culture of the destination as opposed to the traditional sun, sea and sand.

Jamaica’s fourth cruise port opened in March 2011, initiating the exciting redevelopment of the historic and charming port of Falmouth. Situated on the island’s north coast, just east of Montego Bay, Falmouth has awoken from a deep slumber and is rapidly redeeming its former glory. Falmouth was voted “Caribbean’s Leading Tourism Development Project” at World Travel Awards.

The reopening of the port included the creation of a massive themed retail shopping destination alongside a dock with two berths capable of hosting the world’s most modern cruise ships, including Royal Caribbean’s Oasis of the Seas – one of the largest cruise ships in the world.
Falmouth has a wonderfully storied past; one in which astonishing wealth, politics and even love came crashing together in a heady history.

And it is that fascinating history that is set to propel the town to become one of the Caribbean’s most culturally vibrant cruise destinations. Cruise visitors are today looking for more memorable experiences to take home with them, and this is exactly what Falmouth can offer – with its rich heritage infused with the warmth of Jamaican people and sheer beauty of the land.

Being in close proximity to some of Jamaica’s leading attractions and adventures is also an advantage for the captivating new port town. Day trippers can go rafting on the Martha Brae River, swimming with dolphins at Dolphin Cove or discover Jamaica’s wild heart: the Cockpit Country – a mountainous home to flora and fauna found nowhere else in the world.


Don’t leave Falmouth without exploring the town by foot, breathing in its history and learning about some of its famous residents, a spot of retail therapy, cruising on the river and admiring some of its glorious churches.

William Tatham , Cruise Shipping and Marina Operations vice president, said, “It has been an incredible project to be involved with and to watch it taking shape over many months. he reception by the cruise lines and cruise passengers alike have exceeded even our own expectations.”

More Information
For more info visit or or head over to Hall 3.1/208 for a chat with the Jamaica Tourist Board.