AlUla, the luxury heritage boutique destination in north-western Saudi Arabia, today announced its summer season program “Summer Untold”, offering a curated collection of experiences that bring global travel trends to life against the backdrop of its ancient wonders. From immersive noctourism experiences to unforgettable gigtripping adventures, AlUla offers a unique and transformative escape for discerning travellers seeking a destination unlike any other.

Unlike many destinations in the region, AlUla offers a more temperate summer climate, with average temperatures 5°C to 10°C lower than many cities across the region. This, combined with its commitment to preserving its unique natural and cultural heritage and a growing portfolio of exclusive resorts and experiences, makes AlUla an ideal escape for those seeking a sophisticated and enriching summer getaway, be it as an ideal ‘bleisure’ option, or a remote work escape.

Adding to the appeal, AlUla offers a compelling value proposition during the summer months. As it’s the out-of-peak season, visitors can take advantage of special rates on accommodations and enjoy greater availability. This provides a perfect opportunity to extend your stay, unlock exclusive weekday rates, and truly immerse yourself in AlUla’s diverse attractions. This seasonal pricing strategy is designed to attract a wider range of visitors and encourage longer stays, benefiting the local economy.

Summer in AlUla: Highlights

Unparalleled hotel offers: AlUla’s high-end resorts have become even more accessible as guests can take advantage of exceptional summer rates and unmatched deals, including Banyan Tree (from £254), Chedi Hegra (from £403), Dar Tantora The House Hotel (from £199), and Our Habitas Resort (from £219). Additionally, visitors can make the most of other great value summer offers at Cloud 7 Residences (from £126), Shaden Resort (from £129), and Ashar Tented Resort (from £168).

Unforgettable Concerts: Experience the magic of music this summer in AlUla with renowned Arab artist Mohamed Abdu performing as part of the ‘Jalsat Thanaya’ concert series on 23 May. Additionally, prominent Egyptian rock band Cairokee are also performing this summer, which promises to be a spectacular concert on June 8. Both concerts will take place at the stunning Thanaya AlUla outdoor theatre, offering attendees a unique experience that combines music with the beauty of nature.

Poolside by Azimuth: Escape the heat with a refreshing dip in the stunning pools of AlUla. This summer, poolgoers can take in the sun’s rays and enjoy the ‘Poolside by Azimuth’ experience at the luxurious pools at Shaden Resort (4-5 & 11-12 June), Habitas (18-19 & 25-26 June), Banyan Tree (1-2 & 8-9 July) and Dar Tantora The House Hotel (15-16 July).

AlUla Desert Blaze: The region’s ultimate endurance challenge is back for a third edition this August, perfect for rugged adventurers looking to speed through the city’s iconic landmarks.

Oasis Summer Farm Discoveries: Guided by a local Rawi, guests explore the age-old traditions of AlUla Old Town’s residents as they moved to their summer farms to beat the heat. Amid historic mudbrick ruins and shaded groves, visitors learn how communities once stayed cool and connected with the land. With storytelling, crafts, and family-friendly activities, this evening experience during June and July offers a unique blend of education and entertainment set within AlUla’s living history.

Summer Ice Bath at Our Habitas AlUla: Escape the desert heat with a refreshing twist at luxury resort Our Habitas. On 20th June, guests can dive into a summer ice bath experience designed to rejuvenate the body and awaken the senses amid AlUla’s dramatic landscapes.

Hero Experiences: Two new summer activities have been crafted by Hero Experience; AlUla Story at Sharaan will see guests enjoy braai-style cuisine served in cooled cabanas, surrounded by the natural beauty of Sharaan National Park. As night falls, a mesmerising sand animation show brings AlUla’s stories to life. Meanwhile, Fine Dining in Hegra is a luxurious culinary experience in air-conditioned cabanas set within the iconic UNESCO World Heritage Site. Guests are treated to an exquisite menu featuring both regional flavours and international cuisine, carefully crafted by a chef from a Michelin-starred restaurant.

Adventure Hub Experiences: Unleash your spirit of adventure this summer with a variety of exciting activities in AlUla’s stunning desert terrain, including the AlUla Zipline (£25), the Kingdom’s longest and fastest zipline that speeds you through the incredible scenery of the AlUla mountains. Adventure seekers can also take on other exhilarating activities such as the Giant Swing (£38), AlUla Stairway (£25), Abseiling (£25), Via Ferrata & Canyon Hammock (£25), and Rock Climbing (£18).

The summer in AlUla offers a unique blend of cultural experiences, adventure activities, and ample opportunities to relax and rejuvenate, is easily accessible via direct flights from major regional hubs including Dubai, Doha, Riyadh, Jeddah, and Dammam. The destination aims to showcase its distinctive atmosphere and its commitment to providing visitors with enriching and memorable experiences, rooted in its rich heritage and stunning natural landscapes

Visit experiencealula.com to learn more.