Two of the world’s most remarkable open-air heritage destinations, AlUla in north-west Saudi Arabia and Pompeii in southern Italy, have come together in a new collaboration that will redefine how travellers experience the past. UNESCO World Heritage destinations unite to share knowledge, improve conservation, and inspire travellers through living history and cultural exchange.

Strategic alliances with AlFares International DMC, Athaar Arabia, UTA, CTTC, and Talia Tourism set to unlock a world of curated travel packages and broaden service availability – benefitting not just UK but global visitors. The five new partners bring AlUla’s total DMC network to 13, solidifying its position as a premier destination for authentic immersive experiences

This summer, AlUla invites visitors to slow down, immerse themselves in nature, culture, history, and adventure, and escape the urban chaos. Ancient Saudi oasis city offers an array of activities such as unforgettable concerts, nighttime adventures, cultural tours, wellness experiences and more. AlUla is a year-round destination where the summer climate is notably cooler and less humid than neighbouring cities, with temperatures 5°C to 10°C lower

AlUla’s growing reputation as the home of diverse and exciting heritage sports from across the region and beyond will be further cemented when the city hosts two of the sector’s newest and most high-profile contests – the Arab Cup for Camel Racing and the World Championship for International Camel Endurance.

Qatar Airways proudly announces the success of its inaugural journey to AlUla, Kingdom of Saudi Arabia, marking the airline’s commitment to providing unparalleled travel experiences across over 170 destinations worldwide.