Focus Page 373
Olivier Blanchard Basics Of Social Media ROI
This is one of the best presentations I’ve found addressing the perennial question of ROI when it comes to social media.
Best Western Makes the Same Expedia Choice?
Hotel News Now has an interesting story describing the recent Best Western owners meeting. According to the story, Dorothy Dowling, Best Western’s SVP of Marketing and Sales asked the members in attendance if they would be willing to join Choice in the fight against Expedia by pulling their hotels from the site.
Bing Maps: Helping you find the middle of nowhere whether you want it or not
Bing was supposed to be the new black. Bing + Yahoo! search deal + Farecast integration + new mapping was supposed to = a revolution in search engines for Microsoft (excuse me.. not a search engine.. a discovery engine).
Virgin America Answers “The Whats in it For Me Question” of Social Networking
Virgin America has launched a new program via email tonight that offers members of Elevate, Virgin’s Frequent Flyer program, 20% off their next flight.
Priceline Negotiator Trades Phasers for an iPhone
Priceline.com launched a cool new iPhone application today that not only functions well but is also really fun.
Mile Run: Frequent flyer miles, obsessions and what to do with my relationship with Qantas
I have been mulling over my relationship with Qantas. I have just achieved life time Gold status with them while also qualifying for my ninth year in a row as one of their Platinum fliers.
Yieldable vs. Non-Yieldable Segments
How much of your business is yieldable? And how much of your business in non-yieldable? Or how much of your business allows you to really apply revenue management?
A New “Location, Location, Location” for the Hotel Industry
Ninety years ago, Ellsworth Statler, father of the modern hotel industry, was quoted as saying “There are three things that make a hotel famous – location, location, location.”
Google Makes Search Social
“Everything is related to everything else, but near things are more related than distant things.”
The Long Tail Taking Traffic Share Away From Big Seven OTAs
U.S. online travel agencies (OTAs) have lost share of online bookings to suppliers over the past few years.
Twitter / Google Partnership means more to Google than Twitter
At Web 2.o Summit Marissa Mayer, (Google CEO) opened her short presentation with a curious statement:
ACTE Survey – Business Travel Immune to Swine Flu
The Association of Corporate Travel Executives (ACTE) recently surveyed the travel managers of 109 international companies, and the results of this survey indicate that the business travel plans of a majority of these companies have not been impacted by the H1N1 flu (swine flu) virus.