PATA Adventure Travel and Responsible Tourism Conference and Mart 2012 (AT&RTCM2012) is a four-day event that brings together people involved in adventure travel and responsible tourism to discuss creating new opportunities for promoting environmental protection and social sustainability within the industry.

The PATA AT&RTCM 2012 will be held in the historic town of Paro in the south west of Bhutan. Paro boasts of numerous sacred sites and historical buildings that would pique the interest of adventure travellers. It is also home to the Paro Valley, recognised to be one of the most beautiful places in Bhutan.