Americans across a wintry continent have been viewing a major national television advertising campaign promoting the warm welcome awaiting them in the United States Virgin Islands.
Now the department of tourism is building on the momentum by releasing a series of video vignettes on social media, informing consumers and travel professionals of the hotels in the territory which are open and ready to welcome guests.
The six-week campaign, which showcases elements of the Real Nice campaign, highlights mid-range hotels on St. Thomas, including Bolongo Bay Beach Resort, Emerald Beach Resort, Lindbergh Bay Hotel and Villas, Mafolie Hotel & Restaurant, Point Pleasant Resort, Secret Harbour Beach Resort (above) and Windward Passage.
Gallows Point Resort on St. John is also featured.
The campaign will next shift its focus towards accommodations on St. Croix, which has received strong social media exposure in recent weeks through the Off The Beaten Path destination series.